Atlanta's cultural grocery marketplace

Your culture,
delivered.

CraveRoots connects you with African, Caribbean, Indian, and Korean grocery stores in your area. A personal shopper picks your items and delivers them to your door.

61%
of ethnic Americans can't find
their foods at regular stores
3+
stores visited weekly by
cultural food shoppers
$464B
ethnic grocery market
by 2030

Finding Garri shouldn't require a road trip.

🌏

Scattered Stores

Cultural grocery stores are spread across the city. No single app connects them all.

🕰

Hours Wasted

Multiple trips to multiple stores just to find plantain, maggi, and the right spices.

🚫

Out of Stock

You drive 30 minutes only to find your item isn't available. No alternatives, no substitutes.

Three steps to your kitchen.

01

Search what you're craving

Browse by culture or search for specific items. Garri, injera, kimchi, curry leaves. If your local stores carry it, you'll find it here.

02

A shopper who knows the store

Your personal shopper is from the community. They know what good plantain looks like. They know which aisle the palm oil is in. They pick like you would.

03

Smart substitutions, your way

If an item is unavailable, your shopper follows your substitution preferences. White garri out? Switch to yellow. No garri at all? Skip it. You decide in advance.

Every cuisine. One app.

From jollof rice ingredients to homemade kimchi essentials.

🌴
West African
Garri, Plantain, Maggi,
Palm Oil, Egusi, Stockfish
🏝
Caribbean
Scotch Bonnet, Ackee,
Callaloo, Jerk Seasoning
🌶
Indian
Curry Leaves, Garam Masala,
Basmati Rice, Ghee, Dal
🍚
Korean
Kimchi, Gochujang,
Rice Cakes, Soju, Doenjang

Never leave empty-handed.

Set your preferences once. Your shopper handles the rest. No surprise replacements, no missing items without notice.

White Garri (unavailable) Yellow Garri
Scotch Bonnet (unavailable) Habanero Pepper
Fresh Injera (unavailable) Skip this item

The foods you grew up with.
Without the hassle.

CraveRoots is building the grocery marketplace that international communities deserve. Local stores. Personal shoppers. Cultural foods delivered to your door.